Proofreading/editing general

We proofread and edit every piece of copy – to help it stand on its own two feet.

You won’t mind if we ask you a simple question: When was the last time you read a piece of copy – and stumbled over it? A news item, product brochure, advertisement, letter, report, full-length book, or anything where something just wasn’t right? Perhaps because something was missing? Because the punctuation was weak or inconsistent? Or because the copy was simply unclear? There are many reasons why a piece of copy may not work properly, why it may be annoying or unintentionally amusing to its target audience instead of informative and persuasive. Chances are you have stumbled upon one today. One thing is certain, however. You don’t want this to happen to your copy. And that is exactly why ARCHITEXT is the right address for you.

In order for your copy to work properly, whether in English, French or German, it is worthwhile sending it to us before publication, where it will undergo a single- or multi-level inspection:
  • In proofreading we take care of all basic flaws your copy may still have. Grammar, spelling, punctuation, numbers, dates, etc. all undergo our rigorous proofreading process. In addition, we make use of our more than 25 years’ experience working with every type of copy imaginable in order to accurately identify and eliminate any inconsistencies and contradictions.
  • In editing we go deeper, examining copy that, even after proofreading, still leaves something to be desired. It may be that the style doesn’t always seem to match the writer’s intentions. It may be that there is something wrong with the internal structure and the way the arguments are laid out. It may be that there are redundancies. In short, we make sure your copy behaves in accordance with its original purpose and its target audience’s requirements.
  • The term editing also describes something entirely different: namely, the process of creating something new out of a collection of existing written materials. An in-house newspaper, for example, or a company brochure, press kit or product catalogue. Even an entire website. Whatever the assignment and purpose, we will edit your copy to perfection, using our extensive know-how acquired over more than a decade working at magazine editorial offices and advertising agencies.
Your Contacts

Martin Kägi

Martin Kägi ist Inhaber und Geschäftsführer von ARCHITEXT.
Rhynauerstrasse 15
6005 Lucerne

Christine Naegeli

Christine Naegeli ist Geschäftsführerin und Inhaberin von Architext.
Hardturmstrasse 66
8005 Zurich

Our clients/partners